My Perspective

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

#1. Be healthy. Are startups all about pulling all nighters and eating ramen noodles? Steve Jobs wasn’t like that in his early days, Metcalfe argues. You need to be healthy. “Don’t buy into this bullshit that you need to drive yourself into the ground,” he said. “You should sleep eight hours a day. The trick is to figure out when you need to get up and then go to sleep eight hours before that.

Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are. We try not to bring out another product that’s just different. ‘Different’ and ‘new’ is relatively easy. Doing something that’s genuinely better is very hard.